From local trucks to corporate boots — I know how to build a brand, tell the story, and make the content.
I've managed marketing for established footwear brands. I've built marketing for a family-owned local business. Now I help other small businesses do the same—without the corporate BS or giant-agency price tag.
From a local tree company with a truck and a phone to a recognizable community brand, I’ve handled marketing across the board — branding, website, social media, Google presence, content, customer communication, and local campaigns. I turn the everyday work of the business into content that gets attention, builds trust, and brings in customers.
Focus: Brand Building • Local Marketing • Social Media • Website • Content • SEO
I helped shape TK Construction’s visual identity and digital presence, from branding and website content to social media strategy. The goal: create a polished, professional brand while still showing the craftsmanship, personality, and people behind the work.
Focus: Branding • Website • Social Media • Content Strategy • Local Marketing
03 — SEO + STORYTELLING
Chippewa Boots - Turning products into stories people actually want to read.
For Chippewa, I focused on SEO-driven content, product storytelling, blogs, web copy, and social content designed to connect the product with the people who wear it. The goal wasn’t just to describe a boot — it was to communicate the craftsmanship, heritage, and lifestyle behind the brand.
Focus: SEO • Copywriting • Product Storytelling • Blog Content • Social • Brand Voice
04 — CORPORATE D2C + B2B
Carolina Work Boots - Big-brand marketing experience. Boots, catalogs, websites — and everything in between.
As Marketing Director, I managed marketing for Carolina Work Boots across both D2C and B2B channels. I built campaigns, managed the website and social presence, created catalogs and sales materials, produced photo and video content, worked with creators, and developed marketing programs from the ground up.
Focus: D2C • B2B • E-Commerce • Social • Campaigns • Content • Photography • Video • Creator Marketing